Privacy Policy

At Farm Fresh Direct (a brand of Evolution Technologies 2020 Limited), we are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, store, and use your personal information, as well as how we protect it. By using our website, mobile site, apps or participating in our promotions and database, you agree to the terms outlined in this Privacy Policy.

Read on to learn more about:

• What personal information is
• What personal information we collect and hold
• Why we collect personal information
• What happens if we cannot collect your personal information
• How we collect personal information
• How we use cookies
• How we use your information
• Do we use personal information for marketing
• How we disclose personal information
• How you can access or correct your personal information
• How you can complain about a privacy breach
• Will your personal information be disclosed outside of New Zealand
• Security measures in place to protect your information
• Recent changes to this Privacy Policy
• Credit card security
• Friends of Farm Fresh Direct Loyalty Programme

1.What is Personal Information?

Personal information is defined in accordance with the Privacy Act 2020. It includes details that identify you personally, such as your name, age, gender, address, contact details (e.g., phone numbers and email addresses), and shopping or financial information, including payment details. If the information can identify you or make you reasonably identifiable, it is considered personal information.

2.What Personal Information Do We Collect?

We may collect the following:

• Name, address, email, phone number
• Age or birthdate, profession, occupation
• Communication preferences
• Details about products/services purchased or inquired about
• Additional information from customer surveys, our websites, or public sources

Your personal information will be stored by Farm Fresh Direct and related companies at their respective locations.

3.Why Do We Collect Personal Information?

We collect personal information to:

• Provide products and services
• Offer information and advice on new products/services
• Communicate with you and personalise your experience
• Verify your identity
• Conduct promotions or competitions
• Perform business functions and analysis for operational purposes

Your personal information will not be shared or disclosed without your consent, except as permitted under the Privacy Act.

4.What Happens if We Cannot Collect Personal Information?

If you choose not to provide personal information, we may be unable to:

• Offer the products/services requested
• Provide information on sales, promotions, or discounts
• Customise content, website, and communications to your preferences

5.How Do We Collect Personal Information?

We collect information through:

• Your use of our website and communications
• Your interactions with us and via our website and social media channels
• Applications for products or services

We may also collect information from third parties like credit agencies, government entities, advertisers, and business partners.

6.How Do We Use Cookies?

Cookies are small text files stored on your device when browsing. We use cookies to:

• Recognise you and customise your website experience
• Track products/services you view
• Measure traffic, transaction patterns, and effectiveness of marketing
• Improve online products and services

You can choose to disable cookies in your browser settings if you prefer not to use them.

7.What May We Do with Your Personal Information?

We use your information to:

• Provide and manage products and services
• Verify your identity
• Notify you about important website changes or updates
• Send marketing communications, if you’ve opted in

You can opt-out of marketing communications at any time.

8.Do We Use Personal Information for Marketing?

Yes, we use personal information to inform you about products and services, conduct promotions, and provide information that may be of interest to you. We do not target marketing based on sensitive information such as political opinions, religious beliefs, or health data.

9.How Do We Disclose Personal Information?

We may share your personal information with:

• Employees and contractors for business operations
• Third-party service providers (e.g., IT administrators, couriers, payment processors)
• Sponsors or promoters of competitions

We ensure that third-party providers protect your information in compliance with the Privacy Act.

10.How Can You Access or Correct Your Personal Information?

You can request access to or correction of your personal information by contacting us. We may require identity verification for access requests and will handle corrections in compliance with the Privacy Act.

11.How Can You Complain About a Privacy Breach?

If you believe your privacy has been breached, please contact us at help@farmfreshdirect.co.nz and we will investigate and work to resolve any issues promptly. We will also notify the Privacy Commissioner if serious harm has occurred due to a breach.

12.Will Your Personal Information Be Disclosed Outside of NZ?

We may disclose your information to overseas service providers. We ensure that any provider we use has appropriate safeguards in place to protect your data in line with the Privacy Act.

13.What Security Measures Are in Place?

We take all reasonable steps to protect your personal information from unauthorised access, misuse, or loss.

14.Have There Been Any Recent Changes to This Privacy Policy?

This Privacy Policy was last updated in December 2021. Any changes will be posted on our website, and your continued use of our services signifies your acceptance of the updated policy.

15.Credit Card Security

We prioritise the security of your credit card information with several checks and processes. Online orders may be subject to approval checks, including identity verification for high-value items.